To create a brand that addresses an important social problem through offering a conceptual design solution. Three key deliverables should work together to create a unified branding and messaging system to reach the identified target audience.
The problem I chose to address is how to make workplaces more accommodating to introverts. Today, open floor plans dominate US office spaces, group projects and large group brainstorming sessions are the norm, and promotional paths cater to extroverted traits. Little importance is placed on contemplation, solitude, and concentration. Since up to 50% of the US population is introverted, Interlude aims to encourage employees and employers to pause and learn about about the strengths of introverts and gives them the tools they need to create a more inclusive and productive workplace.