Ladies of the Resistance
To build a brand identity for the San Francisco-based activist group, Ladies of the Resistance. The members are a powerhouse group of women focused on supporting progressive causes, engaging in direct action, and building community through political activism. The identity aims to reflect their persistence toward positive, progressive change.
To build an identity for this activist group was an honor and the goal was to create something simple and bold that captured the feeling of forward momentum. Electric pink was chosen as the key brand color in order to own pink with pride. The logotype moves on a dimensional upward angle to reflect progress and hope. The branding elements rely on bold typography and key messaging to share the group's point of view.