To create a book featuring a complex topic which is simplified through using a robust combination of content, infographics, illustrations, and photography. The book should leverage a cohesive, expressive, and hierarchical typographic system.
GMOs are a very contentious topic in the US, with intelligent leaders standing on different sides of the debate. I chose to highlight the pros and cons of GMOs in a comprehensive book to help readers make an informed decision about their point of view on the topic. I leveraged scientific microphotography of crops, photography of real farms and farmers in America, created informative infographics and callouts to break down a complex topic, and selected a scientific slab serif to typographically express the topic. The type system features multiple levels of content, making it easy for readers to engage with the text.