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Wild

 

Objective

To create a mobile app that offers a solution to a current problem in the world and demonstrates following a robust UI/UX process including conducting user research, generating an app concept and preparing prototypes, conducing user testing, and designing a final app that features a complete user flow.

 

Approach

Statistics show Americans spend an unhealthy 90% of their time indoors now. Camping is a great way to get outdoors and away from our increasingly stressful lives. Right now, planning a camping trip can feel daunting because there isn't an easy one-stop destination for planning and booking. Wild  was created to  make the entire camping experience—from researching, to booking, to exploring—more seamless and customized for campers in the US. Wild takes on an adventurous, natural, and slightly vintage tone to get campers feeling excited and nostalgic about getting back to nature. Many of the photos are from trips I have taken camping.