Flexport Brand Refresh

Flexport is a global logistics platform used by 10,000+ leading brands. When I arrived at Flexport, the brand expression was dated and didn’t fully highlight our technology or the people we serve. The brand guidelines also lacked necessary depth and detail. 

In partnership with our Creative Director, I refined the brand’s aesthetic. I built the first-ever unified color palette across marketing and product; refined the core visual identity; and designed and authored new brand guidelines from scratch. After setting the design direction, I provided art direction to the brand team to ensure a cohesive brand expression across touchpoints. 

Creative Director: Anjelica Triola
Art Director & Lead Designer: Katherine Park
Head of Production Design: Eric Liu
Senior Designers: Sung Mun & Dahye Ok
Project Manager: Abby Ayckbourn